Half of social media users would let brands sponsor their photos
YouGov finds many Hong Kongers would allow brands they like to use them for advertising in unusual and personal ways
YouGov: What the world thinks.
YouGov is a global market research and data company built on a simple idea: The more people participate in the decisions made by the institutions that serve them, the better those decisions will be.
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Latest stories
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
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Half of Hong Kongers believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 86% of Hong Kongers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
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Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Hong Kong
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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Four in ten Hong Kongers have used internet dating
Nearly half of millennials have used an internet dating service or app at some point – while Tinder is the highest scoring service in ...
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Chinese consumers plan bigger budgets for this year’s Singles’ Day
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
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Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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Two-thirds of Hong Kongers believe robots will take jobs away from many of us
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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