1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
YouGov: What the world thinks.
YouGov is a global market research and data company built on a simple idea: The more people participate in the decisions made by the institutions that serve them, the better those decisions will be.
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Latest stories
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93% of Hong Kong women who have suffered from period pain say it has affected their ability to work
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
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Rise of the fitness fanatics: A third of Hong Kongers run for at least half an hour each week
New research also reveals that a quarter of Hong Kong residents would consider paying for gym membership in the next year
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68% of APAC residents believe there is a problem with fake news on digital platforms
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
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Majority of APAC residents (56%) believe masculinity and femininity are socially constructed
New YouGov research also reveals that attitudes to gender are generational
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Weight, stress and anxiety are the biggest health concerns for young people in Hong Kong
New YouGov research also reveals that 15% of Hong Kong residents have never had a comprehensive body check
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Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
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95% of APAC residents support new measures to tackle obesity
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
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