YouGov BrandIndex reveals the best-perceived brands among women in 2016. The rankings are calculated by measuring Impression Scores on each brand among the female respondents for the twelve-month period through January 2017. Impression scores for the brands are measured by asking, "Do you have a general positive or negative feeling about the brand?" and were filtered for female adults who are 18 or above. The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
YouGov BrandIndex interviews thousands of consumers every day, yielding over 6 million interviews each year. Respondents are drawn from our online panels of 5 million consumers across 32 markets. Data are weighted to be online representative. YouGov BrandIndex currently covers 200 brands in Hong Kong, including brands in the Luxury Fashion, Mainstream & Athletic Fashion, Banking & Payment, Insurance, Personal Care, Telco, Internet & Media, and Travel & hospitality sectors.
YouGov BrandIndex can also offer you consumer insights based on demographic segments, brand usage, brand consideration, and many more different measurement metrics. Contact us and let us help you understand your clients more!
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