Welcome to Best APAC Buzz Rankings!
YouGov’s Best APAC Buzz Rankings are calculated using data we collect from members of the public in markets across APAC every day, from our BrandIndex tool. Every brand’s performance is tracked daily against a range of metrics and our Best APAC Buzz rankings is determined using their buzz score – which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
YouGov BrandIndex draws data from interviews across more than 40 markets globally. Best APAC Buzz Rankings includes the views of APAC consumers, including Australia, China, Hong Kong, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.