YouGov BrandIndex is a global brand tracker that continuously measures public perception of thousands of brands across dozens of sectors. It delivers a daily view of your brand’s health, and also competitors and entire sectors.
YouGov BrandIndex is accessed via online dashboards which are updated daily. Or, for a more granular view, subscribers can access responder level data including an individual’s entire demographic profile and individual brand responses.
To give a broader context to understanding economic and consumer trends HEAT (the Household Economic Activity Tracker) presents monthly indicators of consumer confidence and the ability of consumers to spend.
|Category ViewBringing the power of consumer insight to strategic decision makers, marketers and investors, and anticipates the consumer behavior that drives revenue, profitability and the market.||HEATThe Household Economic Activity Tracker (HEAT) provides monthly indicators of consumer confidence and the ability of consumers to spend|
|ProfilesProfiles is our segmentation and media planning product for agencies and brands.||Respondent Level Data
Respondent Level Data (RLD) enables subscribers to see each individual responders demographic profile and his or her responses to each BrandIndex survey question.
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