The YouGov Omnibus is an essential tool for:

  • Marketing and customer insights
    • Understand industry trends
    • Make customer and prospect-led strategic decisions
  • Generating media coverage
    • Maximise sell-in with trend-setting insights
    • Generate thought-leadership for returning media interest
  • Winning pitches
    • Get the edge and give your pitch credibility with YouGov research
    • Leave your clients confident you know their audience better than they do
  • New product development
    • Test your products and pricing
    • Understand and size your market
  • Campaign planning / evaluation
    • Plan audience-driven campaigns
    • Evaluate campaign success
  • Ad tracking and concept testing
    • Test new concepts before launch
    • Track reaction to your advertising

And many more situations!

Who uses YouGov Omnibus?

Our Omnibus clients range from:

  • PR agencies seeking findings to generate media interest, whether it’s national, regional, global or trade press coverage
  • Advertising / communications agencies who need to track awareness of advertising campaigns
  • Consumer brand executives seeking to understand consumer sentiment / attitudes on a once-off or regular basis
  • Charitable / non-profit organisations looking to gather public opinion and maximise coverage around issues that matter to their cause
  • Marketing and customer insight teams looking to understand trends in their industry, and the attitudes and behaviours of customers and prospects
  • Strategy teams needing reliable data to make better-informed business decisions quickly
  • Branding / NPD teams looking to gauge reaction and interest amongst their target audience

YouGov’s research receives far more media coverage than anyone else’s research*.

*Source: Meltwater News



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