International Media Consumption Report 2021: Is there a new normal?


The COVID-19 pandemic has upended the global media industry. Among other things it has shut down cinemas – causing entertainment giants to invest more heavily in streaming content; caused mass layoffs in media and advertising agencies; and accelerated the year-on-year decline in traditional newspapers and magazines.

YouGov’s International Media Consumption Report for 2021 – the first of its kind – explores this industry at a unique point in its history. Using Cube data combined with specific, deep-dive custom research, it examines 17 different global markets: from paid content subscription services in India to advertising in the US and beyond.

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