Changes in media consumption following recent social events
Recent ongoing social activities in Hong Kong has had an effect on the public in several ways, including the way they consume media, latest YouGov research shows.
Nine in ten (90%) of Hong Kongers rely on the Internet as a media channel in their everyday lives. In recent times, three in five (62%) find themselves spending more time on the Internet. Younger people are more likely to spend more time on the Internet than older people; two thirds (67%) of those aged 18 to 24 and seven in ten (70%) of those aged 25 to 34. The Internet isn’t the only media channel people are spending more time on. Hong Kongers are also spending more time consuming TV (42%), newspaper (36%) and even radio (30%).
Among those who are spending more time on the Internet, Hong Kongers are spending more time on social media. The most popular platform of which is Facebook, with seven in ten (72%) using it more. Most notably, the majority (78%) rely on Facebook for news. The second most popular social media platform is YouTube, with over two thirds (68%) using it more. Similarly, the majority (61%) are using it for news.
Cindy Chan, General Manager of Greater China at YouGov Omnibus commented: “With the ongoing social activities in Hong Kong, many Hong Kongers have had their lives affected in many ways. Considering the volume of news reported via different media channels, we thought it interesting to look at how consumption of media have changed.”