The COVID-19 pandemic has had a profound impact on many of the industries around the globe, and Retail is no exception. Since more people prefer to stay at home to keep their social distance, their shopping behaviour shifts from offline to online. However, the case in Hong Kong is slightly different. 81% of Hongkongers shop in both online and brick-and-mortar outlets, and over 90% of them still shop offline in the past 3 months.
We summarise the key findings for the Hong Kong market from our retail white paper: International Omni-channel Retail Report 2021 in an infographic, including the preferred channels for different product categories, the key motivators and barriers affecting Hongkongers' preference on shopping channels and the future of the retail industry.