Best Brand Rankings 2021 Hong Kong

Best Brand Rankings 2021 Hong Kong

Google tops YouGov’s Best Brand Rankings 2021 Hong Kong

YouGov analysis reveals Google as the best ranked brand amongst consumers in Hong Kong. 

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

 

Google tops Hong Kong's best brand list with an overall score of 35.1

In Hong Kong, the best brand was Google, with an average score of 35.1. VISA occupied the second spot with a score of 32.5. But hot on its tail, HKTVmall came in third with a score of 32.3. The fourth position was Dettol, scoring 31.9. UNIQLO rounding out the top five with a score of 31.1.

YOUGOV BEST BRAND RANKINGS 2021 IN HONG KONG
Rank Brand Name Score
1 Google 35.1
2 VISA 32.5
3 HKTVmall 32.3
4 Dettol 31.9
5 UNIQLO 31.1
6 KMB 29.6
7 Octopus Card 29.1
8 YouTube 29.0
9 Nike 28.2
10 Apple 27.4
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Chart shows the brands with the highest average Index score between October 1st, 2020 to September 30th, 2021

 

MTR is the most improved brand in Hong Kong

MTR topped Hong Kong's most improved brand list this year, with a rise of 11.2 points. The competition of the next two spots was fierce, with Octopus Card coming in a second (up +5.1 points) and Sebamed occupying the third spot with an increase of 5.0 points. The fourth position was Netflix (up +4.8 points). The top five improver list was completed by Starbucks, with a rise of +4.5 points.

YOUGOV MOST IMPROVED BRAND 2021 IN HONG KONG
Rank Brand Name 2021 Score 2020 Score Change in Score
1 MTR 17.5 6.3 11.2
2 Octopus Card 29.1 24.0 5.1
3 Sebamed 13.1 8.2 5.0
4 Netflix 27.3 22.5 4.8
5 Starbucks 13.3 8.8 4.5
6 Xiaomi 6.9 2.5 4.4
7 ViuTV 21.9 17.6 4.4
8 Bank of China 6.7 2.7 4.0
9 Hong Kong Airlines 2.2 -1.8 4.0
10 Tamjai SamGor 11.3 7.4 3.9
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Scores show average data from October 1st, 2020 to September 30th, 2021, compared to October 1st, 2019 to September 30th, 2020

 

Want to see how other markets compare? Download the full rankings lists for all markets which highlights the top 10 ranked brands across all tracked markets and gives a deeper dive into the global list.

Download the full rankings lists

The Rankings data can be further developed with YouGov BrandIndex – our industry-leading brand health tracking solution, which gives a comprehensive overview of what your customers think, say, feel and do in relation to your brand, and your competitors. Learn more about YouGov BrandIndex

 

 

 

Methodology:  

The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between October 1, 2020 and September 30, 2021. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representative). 

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables. 

For this year’s global list, YouGov used data from 54 markets – data from markets that cover three sectors or fewer were not counted in the top 10. The rankings use the Index score which assesses overall brand health. It takes into account perceptions of a brand’s reputation and whether consumers would recommend the brand to others, as well as whether it represents good value and quality.

 

About YouGov

YouGov is an international research and data analytics group.  

Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.  

Each day, our highly engaged proprietary global panel of over 15 million members provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.  

With operations in the UK, Americas, Mainland Europe, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.