YouGov Best Buzz Rankings 2021 Japan

YouGov Best Buzz Rankings 2021 Japan

Welcome to YouGov Best APAC Buzz Rankings 2021!

The economic recovery has picked up its pace in APAC in the year 2021. Many brands tried their best to overcome the challenges and optimise their businesses and have therefore generated positive buzz amongst APAC consumers. YouGov is excited to share the positive brand stories with the launch of YouGov Best APAC Buzz Rankings 2021!

Check out the below rankings to see which brands made the top 10 list in its markets, which brands have improved most year-on-year, and the top 10 brands in the APAC region as a whole.

The rankings data is drawn from our daily brand tracking tool BrandIndex, which measures the public’s perception of thousands of brands every day across 40 sectors. 

 

Best Buzz Rankings 2021 Japan

In Japan, the brand with the best buzz is Toyota, with an average score of 27.0, followed by Tokyo Disney Resort in the second place with a score of 22.1. The third position is UNIQLO, with a score of 20.3. Universal Studios Japan comes in fourth scoring 19.6 and MUJI occupies the fifth spot with a score of 16.5, completing the top five best buzz brand list.

YOUGOV BEST BUZZ RANKINGS 2021 IN JAPAN
Rank Brand Name Score
1 Toyota 27.0
2 Tokyo Disney Resort 22.1
3 UNIQLO 20.3
4 Universal Studios Japan 19.6
5 MUJI 16.5
6 Nintendo 14.4
7 iPhone 14.2
8 Rakuten Card 14.0
9 Sony 14.0
10 YouTube 13.6
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Scores show average data from 1st January, 2021 to 31st December, 2021
(Publishing date: Feb 2022)

 

Most Improved Best Buzz Rankings 2021 Japan

Korean Air tops Japan's most improved best buzz brand list this year, with a rise of 2.8 points. SoftBank comes in second, with an increase of 2.5 points. The third and fourth positions are Samsung (up 2.0 points) and Shimamura (up +1.6 points). The top five improver list is completed by Rakuten Mobile, with a rise of 1.2 points.

YOUGOV BEST BUZZ RANKINGS 2021 IN JAPAN - IMPROVERS
Rank Brand Name 2021 Score 2020 Score Change in Score
1 Korean Air -4.1 -6.9 2.8
2 SoftBank 4.9 2.3 2.5
3 Samsung -3.4 -5.4 2.0
4 Shimamura 10.7 9.1 1.6
5 Rakuten Mobile 6.5 5.3 1.2
6 Imperial Hotel 10.7 9.8 1.0
7 Legoland Japan Resort 0.4 -0.5 0.9
8 American Airlines 0.6 -0.3 0.9
9 Netflix 8.1 7.3 0.8
10 Galaxy 1.4 0.6 0.7
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Scores show average data from 1st January, 2021 to 31st December, 2021 compared to 1st January, 2020 to 31st December, 2020
(Publishing date: Feb 2022)

 

Best APAC Buzz Rankings 2021

YOUGOV BEST APAC BUZZ RANKINGS 2021
Rank Brand Name
1 Shopee
2 YouTube
3 Samsung
4 Toyota
5 Lazada
6 Netflix
7 WhatsApp
8 KFC
9 Google
10 McDonald's
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Scores show average data from 1st January, 2021 to 31st December, 2021 compared to 1st January, 2020 to 31st December, 2020
(Publishing date: Feb 2022)

 

Download our full rankings report which highlights the top 10 ranked brands and top 10 improvers across all tracked markets and give a deeper dive into the APAC list.

Or CONTACT US NOW to know where other brands sit in Best APAC Buzz Rankings this year and learn how YouGov BrandIndex can track the public perception of yours and your competitors in 16 BrandIndex metrics.

 

Methodology

The brands in YouGov Best Buzz Rankings 2021 were ranked based on the Buzz score, which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2021. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2020 and 2021, to be included in the Buzz Improvers list, the variance must be positive. Scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.

For this year’s Asia Pacific top ten list, YouGov used data from 13 markets  – data from markets that cover three sectors or fewer were not counted in the top 10. The rankings use the Buzz score which assesses the buzz or net sentiment generated across all media (advertising, news and word of mouth).