YouGov's APAC Quick Service Restaurants (QSR) rankings identify the top 10 casual dining brands in various Asia-Pacific markets. These are the brands that have achieved the highest average net score of six brand health metrics over the past twelve months: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation. Data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
McDonald's tops YouGov’s 2022 Dining and QSR rankings in Hong Kong. The American hamburger restaurant's Index score of 15.4 places it ahead of 29 other popular quick service restaurants in the market. McDonald's also ranked first in last year’s QSR rankings (16.8), although its score has fallen by 1.4 points this year.
Starbucks, which achieved an Index score of 14.6, takes the second spot. This is a significant improvement of three spots compared to 2021, when it scored 11.0 to rank fifth.
Café de Coral, which achieved an Index score of 14.0, clinched the third position. The Hong Kong fast food restaurant moves up one place from 2021, when it scored 11.9 to rank fourth.
Fairwood achieved an Index score of 13.3, to come in fourth. The fast food chain, which also serves Chinese and Western food, moves down two spots from last year (13.6).
TamJai SamGor, which achieved an Index score of 12.6, rounds out the top five. This is a significant improvement for the Hong Kong rice noodles restaurant, which was not in the top 10 last year.
Want to see which QSR brands are among the top 10 in other APAC markets this year?
Methodology: YouGov APAC QSR Rankings 2022 ranked brands according to their Index score, which is a measure of overall brand health calculated by taking the average scores of the following BrandIndex metrics: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation.
The Index Rankings chart shows the brands with the highest average Index scores between 1 March 2021 and 28 February 2022 – and which have been tracked for at least 6 months. All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.