VISA again tops YouGov BrandIndex’s annual brand health rankings for Hong Kong. In a list featuring a large number of global brands, the payments firm reigns supreme for the second ...
This month, AXA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...