Hong Kong Advertiser of the Month: WeChat Pay
Data from YouGov BrandIndex shows that awareness of WeChat Pay's advertisements rose by over 10 percentage points in July.
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Hong Kong’s 2022 Consumption Vouchers: Switches in payment platforms & areas of spending
Are many consumers switching payment platforms in Phase II, and where are they spending their vouchers?
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Grocery shopping in Hong Kong: which stores are most popular & how many consumers are buying online?
How Hong Kong’s grocery stores compare by age and region, and how popular are online grocery purchases?
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Global: To what extent do people use social media to catch up on the news?
As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?
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Hong Kong’s Most Talked-About Brands: June 2022
Which brands in Hong Kong saw the largest spike in consumers who are talking about them in June?
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Hong Kong Advertiser of the Month: AXA
Data from YouGov BrandIndex shows that awareness of AXA's advertisements rose by over eight percentage points in June.
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APAC Biggest Brand Movers – May 2022
See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.
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How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?
What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?
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Hong Kong’s Most Talked-About Brand: May 2022
Which brand in Hong Kong saw the largest spike in consumers who are talking about it?
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Sharing streaming account log-ins: how do consumer views across APAC differ?
Here's what consumers in various markets and age groups think about this practice – and group subscription options.
