YouGov | What The World Thinks

Best Brand Rankings 2021 Japan

YouGov analysis reveals Panasonic as the best ranked brand amongst consumers in Japan.

Best Brand Rankings 2021 Hong Kong

YouGov analysis reveals Google as the best ranked brand amongst consumers in Hong Kong.

APAC: YouGov’s Retail Rankings 2021

The APAC Retail Rankings 2021 highlight the top 10 brands for the year in each APAC market, using YouGov’s proprietary Index metric. The Index ...

YouGov Retail Rankings 2021 Hong Kong

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

YouGov Retail Rankings 2021 Japan

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

YouGov Finance Purchase Funnel Rankings 2021 Hong Kong

YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are ...

HSBC Bank,AIA Insurance & Octopus Card top YouGov Finance Purchase Funnel Rankings 2021 in Hong Kong

These financial services brands have been the most successful at converting aware consumers into considerers

Dettol tops YouGov’s FMCG/CPG Rankings 2021 in Hong Kong

The rankings reveal the brands that enjoy the best brand health among the public Dettol leads the Personal Care rankings after witnessing strong brand ...

YouGov FMCG/ CPG Rankings 2021 Japan

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

YouGov FMCG/ CPG Rankings 2021 South Korea

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

YouGov FMCG/ CPG Rankings 2021 Hong Kong

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...

Ad of the Month (Hong Kong) – Alipay HK

Having been chosen as one of the four recognized electronic payment platforms under the consumption vouchers scheme, Alipay’s Ad Awareness score rose from 24% ...

YouGov Recommend Rankings 2021 Hong Kong

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

YouGov Recommend Rankings 2021 South Korea

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

YouGov Recommend Rankings 2021 Japan

The rankings are based on YouGov BrandIndex's positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a ...

How do Hongkongers shop in the pandemic?

Our infographic reveals latest insights on the retail industry in Hong Kong, including the preferred shopping channels for different product categories, key motivators and ...

2021 APAC Consumer Trends in Financial Services Industry

YouGov has taken a close look at the 2021 APAC consumers trends in the financial services industry. Read our findings to learn what APAC ...

YouGov Technology Rankings 2021 Japan

YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series. ...

YouGov Technology Rankings 2021 Hong Kong

YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series. ...

YouGov Dining & QSR Rankings 2021 Hong Kong

Due to various dining restrictions and safety concern in the COVID period, consumers tend to eat out less frequently. Many restaurants have taken measures ...

International study: How many people will take the COVID vaccine?

Thais, Britons and Danes are the most willing to take the vaccine

Google remains Hong Kong’s healthiest brand according to YouGov Best Brands 2020

Netflix sees the greatest improvement in score

Luxury fashion brands not immune to pandemic

Decline in luxury fashion consumers, but demand holds steady

YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights

YouGov Collaborate, the new online survey platform powered by YouGov's proprietary panel with a strong record for data accuracy and research expertise.