VISA again tops YouGov BrandIndex’s annual brand health rankings for Hong Kong. In a list featuring a large number of global brands, the payments firm reigns supreme for the second ...
YouGov finds many Hong Kongers would allow brands they like to use them for advertising in unusual and personal ways
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
New YouGov Omnibus research finds that 86% of Hong Kongers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Hong Kong
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
Nearly half of millennials have used an internet dating service or app at some point – while Tinder is the highest scoring service in ...
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
New YouGov research reveals nearly half of young people take star signs seriously
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
This month, AXA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
YouGov finds that the most common lies people tell are about their experience and personal interests
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
Nightclubs and bars are the places most people would not go to by themselves
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
New research also reveals that a quarter of Hong Kong residents would consider paying for gym membership in the next year
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
New YouGov research also reveals that attitudes to gender are generational
New YouGov research also reveals that 15% of Hong Kong residents have never had a comprehensive body check
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate