YouGov | What The World Thinks

Hong Kong’s 2022 Consumption Vouchers: Switches in payment platforms & areas of spending

Are many consumers switching payment platforms in Phase II, and where are they spending their vouchers?

Grocery shopping in Hong Kong: which stores are most popular & how many consumers are buying online?

How Hong Kong’s grocery stores compare by age and region, and how popular are online grocery purchases?

Global: To what extent do people use social media to catch up on the news?

As Facebook puts news on the back burner, we ask to what extent is social media used globally as a major source of news?

Hong Kong’s Most Talked-About Brands: June 2022

Which brands in Hong Kong saw the largest spike in consumers who are talking about them in June?

Hong Kong Advertiser of the Month: AXA

Data from YouGov BrandIndex shows that awareness of AXA's advertisements rose by over eight percentage points in June.

APAC Biggest Brand Movers – May 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

How does consumer trust in digital wallets and Buy Now Pay Later services vary across APAC?

What are the age and market differences in APAC consumers’ trust of e-wallets and BNPL services?

Hong Kong’s Most Talked-About Brand: May 2022

Which brand in Hong Kong saw the largest spike in consumers who are talking about it?

Consumer trust in traditional versus digital-only banks in APAC

How large is the trust gap in different APAC markets and across different age groups?

Digital financial services: What are Hong Kong’s top concerns?

Here are Hong Kongers' top concerns with using digital financial services, across different generations.

Sharing streaming account log-ins: how do consumer views across APAC differ?

Here's what consumers in various markets and age groups think about this practice – and group subscription options.

What do Hong Kong’s consumers most consider when choosing a financial service provider?

Here are the top factors Hong Kongers think about when choosing a financial service provider, across different generations

APAC Biggest Brand Movers – March 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Eco-labels in Hong Kong: How aware are consumers of these green certification marks?

How well do consumers in Hong Kong recognise various eco-labels?

Do eco-labels influence the purchase decisions of consumers in Hong Kong?

Are consumers in Hong Kong keen to switch brands or pay more for eco-labelled products?

Hong Kong’s best Dining and Quick Service Restaurants in 2022

Here are Hong Kong's top 10 casual dining brands in 2022

YouGov Travel & Tourism Rankings 2022 Japan

YouGov reveals the top ranked consumer brands within the travel and tourism sector, and the destinations consumers favor most across the globe.

HKTV Mall tops YouGov’s Best Buzz Rankings in Hong Kong for the third year running

The e-commerce platform is accompanied by six other local entities on the rankings, across the cashback, rewards, entertainment, and transport sectors

Hong Kong Advertiser of the Month: Dettol

Data from YouGov BrandIndex shows that awareness of Dettol's advertisements rose by more than 6 percentage points in January.

YouGov Best Buzz Rankings 2021 South Korea

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

YouGov Best Buzz Rankings 2021 Hong Kong

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

YouGov Best Buzz Rankings 2021 Japan

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

Is APAC’s travel outlook for 2022 still gloomy?

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

APAC Biggest Brand Movers - December 2021

YouGov releases its first Biggest Brand Movers for APAC markets.