Half of Hong Kongers have thought about migrating
Taiwan top destination for migration
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Three in ten Hong Kongers have experienced mental health issues
Two in five have had suicidal thoughts
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Google is the brand Hong Kongers would be proudest to work for
Google is the brand that Hong Kongers would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...
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A third of Hong Kongers believe their jobs are at risk from robots
Seven in ten believe the rise of automation will lead to a loss of jobs in the wider economy
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WhatsApp best perceived brand among Hong Kong women
WhatsApp tops YouGov’s annual list of the best rated brands among women. The brands that make the best impression on Hong Kong women fall ...
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Half of Hong Kongers will be celebrating Valentine’s Day
But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day
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Rewards programmes dominate annual YouGov Annual BrandIndex Buzz Rankings
Moneybank takes the top spot in list
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Bah Humbug! One in six Hong Kongers believe Christmas should not be a public holiday
One in five also think offices should not encourage any religious activities or celebrations
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Rolex tops YouGov’s Hong Kong brand advocacy rankings
Rolex has the strongest brand advocates among Hong Kong consumers, new analysis from YouGov BrandIndex reveals.
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Shopping and digital wallet brands most discussed amongst Hong Kong millennials
Examining the most positively talked about brand amongst those aged 18 to 34.
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Hong Kongers Split On New Banknotes
With the recent unveiling of new banknotes by the Hong Kong Monetary Authority (HKMA), Hong Kongers give their two cents.
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VISA is the most positively perceived brand in Hong Kong
VISA again tops YouGov BrandIndex’s annual brand health rankings for Hong Kong. In a list featuring a large number of global brands, the payments ...
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Half of social media users would let brands sponsor their photos
YouGov finds many Hong Kongers would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
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Half of Hong Kongers believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 86% of Hong Kongers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
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Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Hong Kong
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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Four in ten Hong Kongers have used internet dating
Nearly half of millennials have used an internet dating service or app at some point – while Tinder is the highest scoring service in ...
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Chinese consumers plan bigger budgets for this year’s Singles’ Day
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
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Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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Two-thirds of Hong Kongers believe robots will take jobs away from many of us
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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93% of Hong Kong women who have suffered from period pain say it has affected their ability to work
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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August’s most successful ad – AXA
This month, AXA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
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