Google remains Hong Kong’s healthiest brand according to YouGov Best Brands 2020
Netflix sees the greatest improvement in score
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Luxury fashion brands not immune to pandemic
Decline in luxury fashion consumers, but demand holds steady
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YouGov launches ‘Collaborate’: an innovative digital first tool for faster consumer insights
YouGov Collaborate, the new online survey platform powered by YouGov's proprietary panel with a strong record for data accuracy and research expertise.
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Majority worry whether online news is true
YouGov and the Reuters Institute for the Study of Journalism have released their 2020 report.
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International COVID-19 tracker update: 11 April
Latest round-up of YouGov’s coronavirus survey results
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YouGov’s data on COVID-19
With COVID-19 taking hold across the globe, YouGov is committed to sharing the views and behaviours of people around the world about the crisis. ...
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International COVID-19 tracker update: 27 Mar
YouGov looks at attitudes and behaviour across 25 markets
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How do attitudes to coronavirus differ across the world?
Filipinos feel they are most familiar with the disease, although Chinese people are unsurprisingly the most likely to see it as a major threat
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Facemask frenzy sends Watsons brand health on the rise
Fears surrounding the coronavirus drives Watsons facemask sales and more
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Two thirds of Hong Kongers afraid of contracting the Wuhan coronavirus
Almost a quarter believe the whole of Hong Kong be put in quarantine
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Digital brands top YouGov’s annual Hong Kong Buzz Rankings
HKTVmall tops the list for the first time
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Hong Kong’s most recommended brands
Rolex has the strongest brand advocates amongst Hong Kong consumers, second year in a row
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The brands hit hardest by the social unrest in Hong Kong
YouGov Plan & Track looks the brands that have been hit the hardest by social unrest in Hong Kong, and the various causes that ...
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Alipay HK the most positively talked about brand amongst Hong Kong young adults
The best discussed brands amongst Hong Kongers aged 18 to 34.
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Three in five Hong Kongers spending more time on the Internet
Changes in media consumption following recent social events
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International survey: most people expect to feel the effects of climate change
New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West
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Half of Hong Kongers have thought about migrating
Taiwan top destination for migration
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Three in ten Hong Kongers have experienced mental health issues
Two in five have had suicidal thoughts
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Google is the brand Hong Kongers would be proudest to work for
Google is the brand that Hong Kongers would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...
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A third of Hong Kongers believe their jobs are at risk from robots
Seven in ten believe the rise of automation will lead to a loss of jobs in the wider economy
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WhatsApp best perceived brand among Hong Kong women
WhatsApp tops YouGov’s annual list of the best rated brands among women. The brands that make the best impression on Hong Kong women fall ...
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Half of Hong Kongers will be celebrating Valentine’s Day
But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day
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Rewards programmes dominate annual YouGov Annual BrandIndex Buzz Rankings
Moneybank takes the top spot in list
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Bah Humbug! One in six Hong Kongers believe Christmas should not be a public holiday
One in five also think offices should not encourage any religious activities or celebrations
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Shopping and digital wallet brands most discussed amongst Hong Kong millennials
Examining the most positively talked about brand amongst those aged 18 to 34.
Stat of the month
Yougov in the news
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