YouGov | What The World Thinks

Shopping and digital wallet brands most discussed amongst Hong Kong millennials

Examining the most positively talked about brand amongst those aged 18 to 34.

Hong Kongers Split On New Banknotes

With the recent unveiling of new banknotes by the Hong Kong Monetary Authority (HKMA), Hong Kongers give their two cents.

VISA is the most positively perceived brand in Hong Kong

VISA again tops YouGov BrandIndex’s annual brand health rankings for Hong Kong. In a list featuring a large number of global brands, the payments ...

Half of social media users would let brands sponsor their photos

YouGov finds many Hong Kongers would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it

Half of Hong Kongers believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 86% of Hong Kongers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...

Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Hong Kong

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

Four in ten Hong Kongers have used internet dating

Nearly half of millennials have used an internet dating service or app at some point – while Tinder is the highest scoring service in ...

Chinese consumers plan bigger budgets for this year’s Singles’ Day

Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...

Millennials feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers

Two-thirds of Hong Kongers believe robots will take jobs away from many of us

Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

93% of Hong Kong women who have suffered from period pain say it has affected their ability to work

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

August’s most successful ad – AXA

This month, AXA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

Incoming Topshop CEO faces strong competition at home, online, and abroad

As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Rise of the fitness fanatics: A third of Hong Kongers run for at least half an hour each week

New research also reveals that a quarter of Hong Kong residents would consider paying for gym membership in the next year

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

68% of APAC residents believe there is a problem with fake news on digital platforms

New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

New YouGov research also reveals that attitudes to gender are generational