YouGov | What The World Thinks

Two thirds of Hong Kongers afraid of contracting the Wuhan coronavirus

Almost a quarter believe the whole of Hong Kong be put in quarantine

Digital brands top YouGov’s annual Hong Kong Buzz Rankings

HKTVmall tops the list for the first time

Hong Kong’s most recommended brands

Rolex has the strongest brand advocates amongst Hong Kong consumers, second year in a row

The brands hit hardest by the social unrest in Hong Kong

YouGov Plan & Track looks the brands that have been hit the hardest by social unrest in Hong Kong, and the various causes that ...

Alipay HK the most positively talked about brand amongst Hong Kong young adults

The best discussed brands amongst Hong Kongers aged 18 to 34.

Three in five Hong Kongers spending more time on the Internet

Changes in media consumption following recent social events

International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West

Half of Hong Kongers have thought about migrating

Taiwan top destination for migration

Three in ten Hong Kongers have experienced mental health issues

Two in five have had suicidal thoughts

Google is the brand Hong Kongers would be proudest to work for

Google is the brand that Hong Kongers would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...

A third of Hong Kongers believe their jobs are at risk from robots

Seven in ten believe the rise of automation will lead to a loss of jobs in the wider economy

WhatsApp best perceived brand among Hong Kong women

WhatsApp tops YouGov’s annual list of the best rated brands among women. The brands that make the best impression on Hong Kong women fall ...

Half of Hong Kongers will be celebrating Valentine’s Day

But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day

Rewards programmes dominate annual YouGov Annual BrandIndex Buzz Rankings

Moneybank takes the top spot in list

Bah Humbug! One in six Hong Kongers believe Christmas should not be a public holiday

One in five also think offices should not encourage any religious activities or celebrations

Rolex tops YouGov’s Hong Kong brand advocacy rankings

Rolex has the strongest brand advocates among Hong Kong consumers, new analysis from YouGov BrandIndex reveals.

Shopping and digital wallet brands most discussed amongst Hong Kong millennials

Examining the most positively talked about brand amongst those aged 18 to 34.

Hong Kongers Split On New Banknotes

With the recent unveiling of new banknotes by the Hong Kong Monetary Authority (HKMA), Hong Kongers give their two cents.

VISA is the most positively perceived brand in Hong Kong

VISA again tops YouGov BrandIndex’s annual brand health rankings for Hong Kong. In a list featuring a large number of global brands, the payments ...

Half of social media users would let brands sponsor their photos

YouGov finds many Hong Kongers would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it

Half of Hong Kongers believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 86% of Hong Kongers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...

Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Hong Kong

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...