Half of social media users would let brands sponsor their photos
YouGov finds many Hong Kongers would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
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Half of Hong Kongers believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 86% of Hong Kongers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
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Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Hong Kong
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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Four in ten Hong Kongers have used internet dating
Nearly half of millennials have used an internet dating service or app at some point – while Tinder is the highest scoring service in ...
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Chinese consumers plan bigger budgets for this year’s Singles’ Day
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
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Millennials feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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Two-thirds of Hong Kongers believe robots will take jobs away from many of us
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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93% of Hong Kong women who have suffered from period pain say it has affected their ability to work
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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August’s most successful ad – AXA
This month, AXA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
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Recruiters beware! One in five people in APAC admit to having lied on their CV
YouGov finds that the most common lies people tell are about their experience and personal interests
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Incoming Topshop CEO faces strong competition at home, online, and abroad
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
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Three-quarters of APAC residents think it’s OK for women to propose to men
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
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Rise of the fitness fanatics: A third of Hong Kongers run for at least half an hour each week
New research also reveals that a quarter of Hong Kong residents would consider paying for gym membership in the next year
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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68% of APAC residents believe there is a problem with fake news on digital platforms
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
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Majority of APAC residents (56%) believe masculinity and femininity are socially constructed
New YouGov research also reveals that attitudes to gender are generational
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Weight, stress and anxiety are the biggest health concerns for young people in Hong Kong
New YouGov research also reveals that 15% of Hong Kong residents have never had a comprehensive body check
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Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
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Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
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Quarterly Report: Domino's
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
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