Google is the brand that Hong Kongers would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which brands people would be proud or ...
Seven in ten believe the rise of automation will lead to a loss of jobs in the wider economy
WhatsApp tops YouGov’s annual list of the best rated brands among women. The brands that make the best impression on Hong Kong women fall ...
But the longer you have been in a relationship, the less likely you are to mark Valentine’s Day
Moneybank takes the top spot in list
One in five also think offices should not encourage any religious activities or celebrations
Rolex has the strongest brand advocates among Hong Kong consumers, new analysis from YouGov BrandIndex reveals.
Examining the most positively talked about brand amongst those aged 18 to 34.
With the recent unveiling of new banknotes by the Hong Kong Monetary Authority (HKMA), Hong Kongers give their two cents.
VISA again tops YouGov BrandIndex’s annual brand health rankings for Hong Kong. In a list featuring a large number of global brands, the payments ...
YouGov finds many Hong Kongers would allow brands they like to use them for advertising in unusual and personal ways
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men and millennials are more likely to try it
New YouGov Omnibus research finds that 86% of Hong Kongers think businesses have a responsibility to do social good, suggesting that corporate social responsibility ...
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Hong Kong
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
Nearly half of millennials have used an internet dating service or app at some point – while Tinder is the highest scoring service in ...
Chinese consumers look set to spend more on Singles’ Day this year than they did last year. New research from YouGov Omnibus finds that ...
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
New YouGov research reveals nearly half of young people take star signs seriously
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
This month, AXA is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...
YouGov finds that the most common lies people tell are about their experience and personal interests
As Topshop’s new CEO takes up the reigns at the retailer, we take a look at consumers’ perception of the brand over the last ...
