YouGov | What The World Thinks

Sharing streaming account log-ins: how do consumer views across APAC differ?

Here's what consumers in various markets and age groups think about this practice – and group subscription options.

What do Hong Kong’s consumers most consider when choosing a financial service provider?

Here are the top factors Hong Kongers think about when choosing a financial service provider, across different generations

APAC Biggest Brand Movers – March 2022

See the top 10 brands in various APAC markets that have registered statistically significant month-on-month upticks in consumer perception.

Eco-labels in Hong Kong: How aware are consumers of these green certification marks?

How well do consumers in Hong Kong recognise various eco-labels?

Do eco-labels influence the purchase decisions of consumers in Hong Kong?

Are consumers in Hong Kong keen to switch brands or pay more for eco-labelled products?

Hong Kong’s best Dining and Quick Service Restaurants in 2022

Here are Hong Kong's top 10 casual dining brands in 2022

YouGov Travel & Tourism Rankings 2022 Japan

YouGov reveals the top ranked consumer brands within the travel and tourism sector, and the destinations consumers favor most across the globe.

HKTV Mall tops YouGov’s Best Buzz Rankings in Hong Kong for the third year running

The e-commerce platform is accompanied by six other local entities on the rankings, across the cashback, rewards, entertainment, and transport sectors

Hong Kong Advertiser of the Month: Dettol

Data from YouGov BrandIndex shows that awareness of Dettol's advertisements rose by more than 6 percentage points in January.

YouGov Best Buzz Rankings 2021 Japan

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

YouGov Best Buzz Rankings 2021 South Korea

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

YouGov Best Buzz Rankings 2021 Hong Kong

YouGov launches its APAC Best Buzz Rankings 2021 to reveal the top brands with the highest average Buzz scores between January 1st and December ...

Is APAC’s travel outlook for 2022 still gloomy?

Understand leisure and business travel sentiments in APAC, and the audience segments driving demand in 2022.

APAC Biggest Brand Movers - December 2021

YouGov releases its first Biggest Brand Movers for APAC markets.

Best Brand Rankings 2021 South Korea

YouGov analysis reveals Samsung as the best ranked brand amongst consumers in South Korea.

Best Brand Rankings 2021 Hong Kong

YouGov analysis reveals Google as the best ranked brand amongst consumers in Hong Kong.

Best Brand Rankings 2021 Japan

YouGov analysis reveals Panasonic as the best ranked brand amongst consumers in Japan.

APAC: YouGov’s Retail Rankings 2021

The APAC Retail Rankings 2021 highlight the top 10 brands for the year in each APAC market, using YouGov’s proprietary Index metric. The Index ...

YouGov Retail Rankings 2021 Hong Kong

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

YouGov Retail Rankings 2021 Japan

Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings ...

YouGov Finance Purchase Funnel Rankings 2021 Hong Kong

YouGov’s Finance Purchase Funnel Rankings 2021 reveal the financial services brands that are best at converting consumers through the purchase funnel. The Rankings are ...

HSBC Bank,AIA Insurance & Octopus Card top YouGov Finance Purchase Funnel Rankings 2021 in Hong Kong

These financial services brands have been the most successful at converting aware consumers into considerers

Dettol tops YouGov’s FMCG/CPG Rankings 2021 in Hong Kong

The rankings reveal the brands that enjoy the best brand health among the public Dettol leads the Personal Care rankings after witnessing strong brand ...

YouGov FMCG/ CPG Rankings 2021 South Korea

YouGov FMCG/CPG Rankings 2021 are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the ...